Placing your advertising on social media can be done in a variety of ways. Each company can differ in their approach and their style. Here are a few tips that can help you understand how social media posts work for companies today.
- Know your audience. It doesn’t make sense to post your information to social media users who are not applicable to buying your product or using your service. What’s the age of your customers? How much income do they have? What are their hobbies and interests? Where do they live? These are the questions we ask you when we’re helping build your campaign.
- What should I post? Not everyone wants to see ads. In fact, today’s social media users click “sponsored posts” which informs them that the post is paid for. But it also tells them your not just trying to sell them like an “ad copy.” It means your trying to inform them about your product or service in a unique way.
- What ways can I reach this audience? There are many ways to improve awareness of your customer base about your product or service. You can sponsor a funny video. You can insert your ad into an article about almost any topic or issue.
We’ll work with your company to post what makes sense for your needs.
Call us today at (312) 263-5388 to get started.