Retail Discounts

Adidas

30% discount

  • for medical professionals, first responders, nurses and military members
  • sign in and verify with ID.me
  • exclusions apply.

ASICS

60% discount on full priced-product

  • for firefighters, police officers, and EMTs
  • create an account using your professional email
  • reply to an email sent from firstresponders-aac@asics.com
  • available for full-priced online orders only

BN3TH

20% discount on selected underwear orders

  • for first responders
  • sign in and verify through ID.me

Brooklyn Bedding

25% discount plus free shipping

  • for first responders
  • Sign in with ID.me to verify eligibility.

Big Blanket Co

  • $40 off entire order
  • for health care, emergency and essential service workers
  • Use promo code during checkout, HEALTHCARE40.

Boden

20% Discount

  • For health care workers, military members, teachers and students
  • get 20% off.

Clarks

10% discount on Clarks footwear and accessories

  • For military members, nurses, medical professionals, first responders, airline employees and teachers
  • sign in with ID.me

Columbia

discounts on outdoor gear

  • for first responders
  • register to the Columbia Professional Purchase Program
  • restrictions apply

Costco

$30 Costco Shop Card

  • For first responders
  • register for a new Costco membership
  • sign in and verify with ID.me
  • restrictions apply

Custom Neon

10% discount on all LED signs and home decor

  • for first responders
  • Use the code FRONTLINE10 at checkout.

DC Shoes

15% discount on select online orders

  • for first responders
  • verify through SheerID
  • restrictions apply

Dagne Dover

20% off Dagne Dover’s collection of high-quality bags, backpacks and wallets

  • for health care workers, teachers and members of the military
  • Learn more.

Dollar General

10% discount

  • for all medical personnel, first responders and activated members of the National Guard
  • Present your employment badge or ID at the more than 16,300 stores to receive the discount.

Dickies

10% discount on total purchase

  • for active first responders
  • Sign in and verify using a valid SheerID account.

Eagle Creek

20% discount

  • For police officers, firefighters, and EMTs
  • valid until December 31, 2020
  • Sign in with SheerID to verify eligibility.

Eight Sleep

10% discount

  • for firefighters, EMTs, and police officers
  • Sign in with VerifyPass to qualify.

Emma Mattress

Additional 10% discount

  • for health care workers, first responders, warehouse workers, transportation workers and grocery store workers
  • send an email to support@emma-mattress.com and attach any documentation that acts as proof of employment, i.e., badge, paystub, contract.
  • Learn more.

Ergobaby

20% discount on baby products such as diaper bags, strollers, and baby carriers

  • for first responders
  • Sign in and verify with ID.me.

ExpertVoice

up to 60% discounts on select brands


Frank and Oak

can save 10% on purchase

  • Sign in with SheerID to verify eligibility.

Frigidaire

25% discount on select parts, filters, and accessories

  • for active U.S. first responders
  • Verify using a valid SheerID account.

GelPro

  • 25% online discount
  • for law enforcers, firefighters, and EMTs
  • verify with SheerID

Gerber Gear

product discounts and free shipping on orders over $50

  • for full-time first responders
  • Join Gerber Gear’s Pro Program to qualify.

Heated Clothing 4 U

15% discount on purchases at Heated Clothing 4 U

  • for active and retired police, firefighters, and paramedics
  • bring valid ID or other proof of employment

Helly Hansen

50% discount

  • For health care professional
  • Sign up for the offer.
  • valid for one year once activated

HYLETE

up to 30% discount on selected gear

  • for first responders
  • subscribe to the HYLETE Service League.
  • Sign in and verify through GovX.

Huk Gear

exclusive discount

  • for first responders
  • Sign in with VerifyPass to receive the discount code.

JanSport

20% discount

  • for firefighters, EMTs, and police officers
  • Sign in and verify with SheerID on or before December 31, 2020 to receive the coupon.

Jockey

10% discount

  • for active and retired first responders
  • Sign in and verify through ID.me.

Joe Bob Outfitters

5% discount

  • for active and retired law enforcers, firefighters, and paramedics
  • Use promo code THANKYOU at checkout.

King Kong Apparel

King Kong Apparel coupon code

  • for first responders
  • sign in and verify through ID Discount
  • exclusions apply

Lovesac

5% discount on Lovesac bedding products

  • For first responders
  • sign in with SheerID
  • exclusions apply

Lululemon 

25% discount on full price and markdown purchases

  • for police, firefighters, and EMTs
  • provide a valid ID
  • not available for online orders

Madewell

15% discount online and in stores

  • for first responders, medical professionals and military personnel
  • cannot be combined with selected promotions

Merrell

20% discount

  • for first responders
  • sign in and verify with ID.me
  • available for select footwear orders only

Murse World

10% discount on their scrubs, lab coats, and other first responder work apparel

  • for active firefighters, EMTs, and law enforcement personnel
  • Sign in and verify through ID.me.

Nike 

20% discount

  • for first responders
  • Sign in with SheerID and provide proof of employment.
  • This discount can be used up to 4 times every 30 days on select orders only.

NOBULL

20% Discount


North Face 

50% discount for non-sale purchase online and retail stores owned by North Face 

10% discount for non-clearance items at North Face outlet stores

  • for first responders
  • Apply on their website to confirm eligibility
  • valid until December 31, 2020

Off-Grid Knives  

10% discount 
to active police officers, firefighters, and paramedics. 


Overstock 

free Club O Gold membership from Overstock to receive free shipping, free returns, and rewards every time they buy or review a product from Overstock.

  • for first responders 
  • sign in with ID.me

OOFOS

20% Discount

  • For nurses

Nurses get 20% off.


Quiksilver

10% discount on selected products

  • for first responders
  • sign in with SheerID at Quiksilver
  • available for online orders only

Puma

20% discount

  • for police officers, EMTs, firefighters, and other first responders
  • Sign in with ID.me to verify eligibility.

Reebok

50% discount on selected Reebok products

  • for First responders, teachers, nurses and military
  • Sign in with ID.me to get a coupon.
  • exclusions apply

Rick Hinderer Knives

10% discount on XM-18 products

  • for first responders
  • Provide valid ID and proof of employment.
  • restrictions apply

ROAD iD

Discount on select accessories and apparel

  • for active police, firefighters, and EMTs
  • Sign in with VerifyPass to qualify.

Rothy’s

20% discount

  • for teachers, first responders and medical professionals like doctors, nurses or hospital staff
  • Sign in and verify with SheerID.
  • This coupon is valid until December 31, 2020.

Roxy

15% discount on clothing and accessories

  • for first responders
  • create a SheerID account, sign in and verify

 RVCA

  • 30% discount on online purchase
  • For first responders
  • Sign in and verify with SheerID to qualify for the discount.

Saddleback Leather

Discount code

  • for first responders
  • Sign in with VerifyPass to receive the code.
  • For succeeding purchases, the code can only be redeemed once every 24 hours.

Shoes.com

30% discount

  • for first responders
  • Sign in and verify through ID.me.

Sperry

15% discount

  • for first responders, law enforcement officers, firefighters, doctors, nurses, EMTs, corrections officers, members of the U.S. military, veterans, students and teachers
  • provide a valid I.D.
  • Contact customer service for instructions on how to redeem the discount at Sperry.com.

Spyderco

Product discounts

  • for active first responders
  • available through the Spyderco OpFocus Professional Purchase Program
  • For direct purchases by government agencies from authorized Spyderco dealers, call 800-525-7770 or email opfocus@spyderco.com.

Sword & Plough

20% discount on bags and other accessories

  • for U.S. first responders
  • Sign in with VerifyPass to receive a coupon code.

ThirdLove

15% Discount

  • for military, veterans, medical professionals, first responders and teachers.
  • Get verified here.

Tommie Copper

15% discount on purchases

  • for first responders
  • Sign in and verify through ID.me.
  • available for online orders only

Tuft & Needle

Tuft & Needle is providing first responders and the military with 15% off their purchase.


UF Pro

Free shipping and product discounts

  • for active law enforcement personnel
  • Register for a standard account.
  • provide a valid proof of employment to receive the Pro upgrade.

Under Armour

20% discount

  • for first responders, healthcare workers and active Police, fire fighters, nurses, doctors, EMTs, active and retired military and family members
  • Sign in and verify with ID.me at checkout.

Unique Gifts Store

20% discount on purchase at Unique Gifts Store

  • For active EMTs, police officers, and firefighters
  • Sign in with GovX.
  • restrictions apply

Vera Bradley

15% discount on selected products

  • For first responders
  • Sign in and verify using ID.me.
  • available for online purchases only

Vineyard Vine

15% discount

  • for medical workers
  • Sign in with SheerID or bring their valid ID to any Vineyard Vines retail store.
  • it may take one to two hours to be approved and receive your discount code.

Vortex Optics

Up to 50% discount on rifle scopes, binoculars, and other tactical accessories

  • for active and retired law enforcement members
  • Register with ExpertVoice to receive the discount.

YETI

Up to 20% on YETI coolers and other gear

  • for active first responders
  • Sign in and verify with ID.me.
  • exclusions apply